Gill is an AI-bootstrapped finance service helping individuals, teams and companies accomplish their financial tasks with ease. The goal was to define Gill as a top-player of tomorrow's finance field. Creating a visual identity that looked polished and fresh.

The obvious choice for Gill was to take heavy inspiration from the marine world. The acquatic scenes felt right: they were unusual and distinctive. And crucially, they provided a visual calmness that aligned perfectly with Gill's aim of taking stress away from finance.